Tips to Market Your NFT Collection (A Simple Guide)

  • Build a community of NFT Lovers: Maximise the use of social media platforms such as; Twitter, Medium, Telegram, Reddit, Bitcointalk and so on. Then start sharing informative posts that educate people about the value of NFTs. Since NFTs are still new, you should create educational videos and adopt a storytelling approach to make it easy for people to learn more about NFTs and their values. Participate in relevant discussions and help community members. Your posts, advice and comments should provide value to fellow crypto enthusiasts.
  • Write captivating articles about the drop. Ensure to add all the NFT pieces with descriptions, and, also, tell how, where, and when collectors can get them. Run paid Ads of these articles across different platforms.
  • Increase Organic Visibility through SEO: You need to ensure your NFT maintains visibility to audiences browsing for NFT marketplaces or looking to buy specific NFTs in your niche. Search engines are vital factors NFT enthusiasts use in determining NFTs to invest in. This is where SEO is so helpful. Usage of keywords can get your NFT website ranked higher in the search results, which will lead to more organic traffic for relevant search queries (avoid choking the page).
  • Run Pay-Per-Click (PPC) Campaigns: Social media and search platforms offer an easy medium to generate relevant inbound leads. You can target people looking to buy NFTs by creating specific landing pages and running PPC ad campaigns on different social and search platforms. Utilise social media channels such as; YouTube, LinkedIn, Facebook and Twitter offer targeted ad placement opportunities.
  • Use Email Marketing: Keep your audience informed about the latest on your NFTs and the NFT world generally. Email marketing is still one of the best ways to do that. Organise a sequence email campaign for every new user, send them welcome emails, inform them about every new sale made on your platform, share details about the next drops, send them educational videos, notify them about different price trends, etc. There are different email marketing platforms you can use for this purpose like Mailchimp, GetResponse, Sendblast, Convertkit and so on.
  • Engage your audience and consistently request feedback from them.
  • There are special social media platforms for art lovers like Twitch, Artstation, DeviantArt and so on. You should also consider photo sharing platforms like Instagram, Pixabay, Pexels and so on. Take the promotion of your collection to those platforms and try as much as possible to grow your audience there as well.

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